Tuesday, May 02, 2006
Speaking of Drinks
A positive review is in order. In an attempt to fulfill our promise to possibly review absolutely anything, this is an endorsement of the new commercials for New Belgium Beers. If you are not familiar with New Belgium, go here
In short, this family takes environmentalism and making great beer very seriously. The company is growing quickly because their beer is so damn good. As a result, they have been advertising on the television recently. These are some of the best ads I have ever seen in my life. Check them out in quicktime (that they use quicktime instead of damn windows viewer or other bastard options is a small testament to their greatness) here
You will notice as you watch them that the music is the soothing sounds of Devendra Banhart. Once again, a testament to their greatness. I know that many live in Chicago, and they have recently branched out to Chicago. So buy it. Support the little guys. Support good beer. Support Devendra Banhart. Support environmentalism. Support turtles. Support you.
Also, they make a bag (bringing in the bag theme). The bag is almost perfect. It is very librarian-esque, which is way better than Jackie-O-esque. Then, just when you thought it was all, "no talking in the library" it comes from old advertising banners. This is the key. NO TWO BAGS ARE THE SAME. You never know what the hell is going to be on it. It's like the grab bag box they used to advertise in the Boy's Life magazines from Boy Scouts. Highly recommended at only $12 (unlike the ridiculous recommendations Pamela makes) this bag is perfect for summer picnics and trips to the beach.